Employees beware! What do your posts say about you?

Employees beware! What do your posts say about you?

Person typing on their mobile phone

Those 280 characters  …. are they being used to determine your suitability for a job?


According to IBM researchers there is a high correlation (80%) between analysing posts compared with psychometric tests. People can be classified as 1 of 5 main personality traits, depending on the posts you write:


  • Extroversion
  • Agreeableness
  • Conscientiousness
  • Neuroticism
  • Openness


Software and AI tools can scan user posts across multiple social media channels to determine a personality profile, which in turn can impact your suitability for a particular position.


IBM Research also noted some interesting observations from users’ posts:


  • The longer the words you use, the more likely you are to get along with your colleagues
  • If you use words like “we”, “friends” and “family” then you are likely to be more caring


It is a reminder to us all that you need to be mindful of the words, comments and photos you choose to display on your social media profiles, not only on X, but also on Facebook, LinkedIn, YouTube, Instagram, Pinterest, Google Plus … More employers are putting greater emphasis on googling your social media profiles before conveying offers to candidates.


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